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The purveyors of floral sensations

In 1850 Law, Somner & Co who were purveyors of seed for flowers, vegetables, and pasture, were the first seed traders to establish themselves in Melbourne. Their customers were domestic gardeners and farmers from Australia and beyond. Like many of their peers that followed, Law Somner & Co produced annual seed catalogues, and driven by ever growing demand, printed literature incorporating gardening advice. They were vigorous participants in shows and exhibits around Australia and New Zealand, winning numerous prizes along the way. Law, Somner & Co supported industry participation and innovation. They provided free seed to any pasture plots connected with the Young Victorian Farmers Association, on request, and in return enjoyed annual prizes being awarded in their name, donating seeds and plants as prizes for each district of Victoria.1

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